Step 1: Reason for selling
It is often more emotional to sell a home than to buy a home, and the reason for selling your home may be a determining factor in the urgency of the sale. The urgency may also have an effect on the price of the property.
It is important to take the following factors that can influence the sale of your home into consideration:
- Reason for selling
- Price
- Location
- Condition of property
- Size
- Design
- Accessibility
Step 2: The Cost of Selling
It is very important to first calculate the expenses that may be incurred while selling your home. This knowledge is absolutely necessary because it helps you to determine a good price for the house, as well as the potential profit that you can realize.
The cost of selling your home may include things like commission to be paid to the agent, taxes, advertising costs or specific reports, such as a property inspection.
Step 3: Price
The most important factor when putting your home on the market to sell is setting the right price. The price at which your property is marketed can make or break the deal.
Over-pricing of the property may result in:
- A smaller buyers’ pool
- A prolonged stay on the market that will result in lower offers being submitted
Under-pricing of the property may result in:
- Losing money on your investment
- A buyer offering an even lower amount due to a negative perception of the property or area
Step 4: Location
Although you cannot do anything about the location of your property, it plays a very important part in the marketability of your home. So, it is important to take the following into consideration:
- Is your property priced in relation to others in your area?
- What type of neighborhood is your property located in - well-established, up-and-coming, transitional?
- Is your property located in an urban or rural area?
Step 5: Condition of your Property
The condition of your property is always a factor in how quickly your home sells. It’s a fact: acquiring the highest market value and elevating your home above the others in the same price range often comes down to first impressions. Here are some inexpensive ways to maximize your home’s curb appeal:
- Keep the grass cut and yard clutter to a minimum.
- Apply fresh paint to any wooden fences and your front door.
- Clean windows inside and out.
- Wash or paint your home’s exterior.
- Ensure gutters and other exterior fittings are firmly attached.
Step 6: Staging
A. Declutter and Depersonalize
Declutter: Start by removing personal items, excess furniture, and clutter from your home. Clear countertops, shelves, and closets to create a sense of space and allow buyers to envision themselves living in the property.
Depersonalize: Minimize personal photographs, unique décor, and bold colors that may distract buyers. Neutralize the décor to appeal to a broader range of tastes and preferences.
B. Maximize Curb Appeal
First Impressions: Enhance curb appeal by maintaining a well-manicured lawn, trimming bushes, and adding fresh mulch to flower beds. Ensure the front door and exterior are clean and welcoming with a fresh coat of paint if necessary.
Outdoor Spaces: Stage outdoor areas with tasteful furniture and accessories to showcase potential outdoor living and entertaining spaces.
C. Clean and Brighten
Deep Clean: Thoroughly clean every room, including floors, windows, and surfaces. Pay attention to details like light switches, baseboards, and ceiling fans.
Lighting: Maximize natural light by opening curtains and blinds during showings. Replace outdated light fixtures and ensure all bulbs are working to brighten rooms and create a welcoming ambiance.
D. Arrange Furniture Strategically
Furniture Placement: Arrange furniture to create a flow that emphasizes the functionality and space of each room. Create conversation areas in living rooms and ensure pathways are clear.
Scale and Balance: Use appropriately sized furniture to enhance the perceived size of rooms. Balance furniture placement with empty space to avoid overcrowding.
E. Neutralize and Refresh
Paint and Décor: Consider repainting walls in neutral tones to create a fresh, clean canvas. Replace outdated or bold-colored walls with neutral colors that appeal to a broad audience.
Décor Accents: Add tasteful décor accents like throw pillows, rugs, and artwork to add warmth and style without overwhelming the space.
F. Highlight Key Features
Architectural Highlights: Draw attention to architectural features such as fireplaces, built-in shelves, or high ceilings. Arrange furniture and décor to highlight these selling points.
Functionality: Stage rooms to showcase their intended function. For example, transform a spare room into a home office or guest bedroom to demonstrate versatility.
G. Appeal to the Senses
Inviting Atmosphere: Create a welcoming ambiance with soft music, fresh flowers, or subtle scents like citrus or lavender. Ensure the temperature is comfortable during showings.
By following these home staging tips, you can effectively showcase your property and make it more appealing to potential buyers. A well-staged home not only attracts more interest but can also potentially increase its perceived value and expedite the selling process. Consider consulting with a professional stager or real estate agent for personalized advice tailored to your home’s unique features and market conditions.
Step 7: Accessibility
You cannot do anything about your home’s accessibility to specific things, but it does play a role in the price of your property. Your agent will work with you to highlight the places of interest that are most accessible to your home.
Here are a few important areas to think about:
- Roads and proximity to local services and amenities
- Public transportation
- Shopping centers
- Schools and other educational institutions
- Outdoor areas - public pools, parks, playgrounds
- Entertainment.
